Uncertainty in LLM Summaries
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    Semiotic Precision with Imagery
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    Functionality Across Media
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    Imagery in Science Education
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    Visual Metaphor in Advertising
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    Resilience for Design Scholars
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    Visible Language Journal
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    Curriculum Vitae (CV)
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Peterson, M., & Armstrong, H. (2024). Developing visual conventions for explainable LLM outputs in intelligence analysis summaries [funded white paper]. Laboratory for Analytic Sciences.

Peterson, M., Anderson, A. L., Rondinelli, K., & Armstrong, H. (2023). The Pictorial Trapezoid: Adapting McCloud’s Big Triangle for creative semiotic precision in generative text-to-image AI. Visible Language, 57(3), 6–51.

Cheng, F., Harper-Gampp, T., Planchart, R., Dunning, M., Peterson, M., Delgado, C., & Chen, K. B. (2024). Study of graphic armatures, multimodal cues, and numeric measures in virtual reality on learners’ performance and workload. Proceedings of the 2024 Human Factors and Ergonomics Society Meeting.

Sekelsky, B., Peterson, M., Delgado, C., & Chen, K. B. (2023). Preserving theoretically grounded functions across media platforms in interaction design. In D. Sainz Molestina, L. Galluzzo, F. Rizzo, & D. Spallazzo (Eds.), IASDR 2023: Life-changing design. International Association of Societies of Design Research.

Planchart, R., Dunning, M., Peterson, M., Delgado, C., & Chen, K. B. (2024). Isolating and addressing theoretically-grounded limitations from the rapid translation of interaction design across media platforms. In C. Gray, E. Ciliotta Chehade, P. Hekkert, L. Forlano, P. Ciuccarelli, & P. Lloyd (Eds.), DRS2024: Boston. Design Research Society.

Peterson, M., Delgado, C., Tang, K.-S., Bordas, C., & Norville, K. (2021). A taxonomy of cognitive image functions for science curriculum materials: Identifying and creating “performative” visual displays. International Journal of Science Education, 43(2), 314–343.

Peterson, M. O. (2019). Aspects of visual metaphor: An operational typology of visual rhetoric for research in advertising. International Journal of Advertising, 38(1), 67–92.

Peterson, M. (2022). Persistent failure and occasional success: The realities of evidence-based interdisciplinary scholarship by design faculty at research universities. Visible Language, 56(2), 8–53.

Matthew Peterson is an associate professor in the Graphic & Experience Design program in the College of Design at North Carolina State University. He serves as editor of the journal Visible Language (beginning in January 2025).